Energy drinks in general are unhealthy and contain a lot of sugar and caffeine. It can lead to increased heart rate and possibly high blood pressure from a young age. Young people do not want to be seen as uncool, boring or serious by consuming healthy drinks. 

The goal is to make the designs energetic, appealing, vibrant and refreshing. This should persuade young people to drink more healthily and in order to stop them from getting addicted to high-caffeinated energy drinks. 

The target audience is directed towards a young generation. The age range would be eight to seventeen-year-olds that are in primary and secondary school. The range for this target audience will include young people with different levels of activity (active, casually exercising, or those that do not exercise, but are willing to try a healthy option to keep well).